For years web designers in Tallahassee have attempted to dominate the top SERP (search engine results page) in order to attract local business.
But do people who search for “web design” really need web design?
We tend to search the web today based on past searches and past results. As long as our expectations are met, those results become a feedback loop. In the 1990’s, people searched much like they do today, even though the role of a local “web designer” has changed significantly in recent years.
Back then, small businesses needed someone to get their business name and value proposition onto the world wide web. This was a basic need, during a time when search engines were less complex, and the web was far less crowded. Good navigation and layout practices (along with nifty software like “Flash”) were used to create an appealing experience in contrast to the multitude of amateurish sites springing up.
Today, small businesses still benefit by meeting with a local web presence developer, but is “web design” really an accurate description of what’s being provided? In some cases perhaps it is, but quite often, there’s much more going on than that.
Is “Tallahassee Web Design” What Searchers Really Need?
Today most small businesses have a web site of some sort, with many others competing for the same customers. In a few cases, a start-up business is in need of a brand new web presence, but in most cases businesses are looking for better results from an existing website that isn’t meeting their expectations.
They may really be looking for an “effective online business strategy” or an “online lead generation system”. But they’re not always searching for that. Searchers looking for these things will probably search for “Tallahassee Web Design” because:
- Feedback loops of the past still inform search behavior
- That phrase will get them better results than a more detailed and complicated query.
- They still want to meet and work with someone locally.
Local web design firms compete to be found for that phrase, partly because it establishes that they can optimize their own websites, but also because they know how prospects search.
We find that businesses who search for a local web design firm are often looking for:
- a defined online business objective
- an articulate value proposition
- a content marketing strategy
- web-apps that add helpful functionality
- a successful social media strategy
- an optimal promotional message
- an online lead generation system
- an ecommerce or similar fulfillment platform
(and so on …)
Notice that the words “web design” do not appear in any of the above, and yet … many business owners hope to find all or some of these features by performing that search.
Websites That Meet Search Result Expectations
It’s not always exactly what you do that matters to searchers, it’s what searchers expect to find based on the simplest way to express what they need.
We examine search queries to determine how search behavior applies to an advertiser’s specific strengths. We look at what you’re really good at, what you want to do more of, and what helps your bottom line.
And then we analyze the behavior of searchers looking for those three things. And then finally, we develop content that draws that search demand to you, in a relevant way.
We wouldn’t call that process “web design”. We wouldn’t even call it “search engine optimization”. What would YOU call it?