We now live in an age of information technology consolidation centered in Palo Alto and the Silicon Valley. As technology confronts society, culture, politics and economics, it is clear that a new framework is needed which combines all 5 elements.
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Topical information on web design, search demand marketing and related items ...
Tallahassee Search Engine Marketing Success
Anatomy of a Successful Tallahassee Search Engine Marketing Campaign Let’s look at some metrics from one of our top Tallahassee Search Engine Marketing (SEM) clients. Their success illustrates what one can expect in a well designed search marketing campaign. First we’ll review their share of mobile vs. desktop search. As with most campaigns today, mobile […]
8 years ago
Web Applications
In days of old, a website was a website. In other words, an online brochure with a contact form. That contact form was probably the most technical web application deployed, since it easily enabled a website visitor to contact the website owner. Today, I’m not sure “website” is an accurate or descriptive term for what […]
8 years ago
A “Push or Pull” Perspective on Social Marketing
Not long ago, I wrote about the marketing limitations of Social Media. Today I want to note certain advantages of Social Media. But first, let me tell you what inspired this post. A fellow technology professional that I’ve known for years (and partnered with on occasion) has developed certain niche applications for very specific vertical […]
8 years ago
Latest Thoughts
When we think about marketing or advertising, we are ultimately engaged in the communication of compelling information. When information is freely available, decisions are rational. When information is controlled, decisions are biased. Think freely, express wisely.