In Part I of this series, we hinted at a website search engine optimization (SEO) strategy that involved getting website owners or employees in the business of digital marketing.
That may seem like a good way for a digital marketer to plan for retirement. But believe me, there are more technical roles for the digital marketer to undertake than posting on Facebook, or a blog.
Naturally, I post articles related to my business and my profession for certain reasons. Take this post for example. Within a month or so, it will be found by people who are interested in, and searching for website search engine optimization. Some of them may contact me for help in this area.
But no matter what I write about. If it’s interesting and well written, and if it is well optimized for its subject matter, and if there is ample demand for it, it will be searched for and found. That’s a simple fact of modern life.
SEO is a big part of my business and my value proposition as a consultant and service provider. So I tend to write it about it more than, say, pizza (something I love even more than SEO).
So what about you? What about your business? What about your value proposition? Is that something you can write about? Do you love it? Do you at least like it enough to write something interesting about it, or would you rather try to make your living eating pizza?
Now, as an SEO professional, I have a little bit of an edge over the average blogger – I understand WordPress SEO, I have it installed on this blog, and I know how to use it, optimally.
Some of our customers also have blogs, but most just post on Facebook. After all, doesn’t everybody? And that’s great, because it proves that YOU CAN PUBLISH TO THE WEB. We couldn’t say that 15 years ago when I had just started forming the concept of mywebmarket.com, a web based marketplace that YOU operated from your own WebAds account (with a little help, when needed).
That concept is more viable today than ever before. And yet getting business owners to write about their businesses is still a struggle.
But it’s my job to help! So our customers (and our newsletter subscribers) will be receiving a special offer to have a WordPress blog installed, with the WordPress SEO plugin included.
The offer will include a hands-on screen sharing tutorial via Google Hangout that clearly shows how I optimize posts using basic SEO optimization strategy (in conjunction with WordPress SEO) using real post by post examples, including this one.
But most importantly, I’m going to show the results, in my Google analytics account, that prove beyond a shadow of doubt, how well these techniques can work.
And these business owners will see how to apply these same techniques to their business, and to their website optimization strategy, to achieve the same great SEO scoring, and results.
I’ll even do a little of the heavy lifting and optimize their first few posts so that they can have a template for success to look back upon going forward.
The offer is going out once in October and once in November, and it’s only going out to newsletter subscribers.
There’s only so much I can convey in a blog about website search optimization – what we’ll convey in the coming live, interactive Google Hangout will go far beyond a single post – but if a single post gets you there, that’s good enough for now.