All posts of Wil Martindale

Web Applications

In days of old, a website was a website. In other words, an online brochure with a contact form. That contact form was probably the most technical web application deployed, since it easily enabled a website visitor to contact the website owner. Today, I’m not sure “website” is an accurate or descriptive term for what […]
8 years ago

A “Push or Pull” Perspective on Social Marketing

Not long ago, I wrote about the marketing limitations of Social Media. Today I want to note certain advantages of Social Media. But first, let me tell you what inspired this post. A fellow technology professional that I’ve known for years (and partnered with on occasion) has developed certain niche applications for very specific vertical […]
8 years ago

Understanding Today’s Modular Website Design Strategy

Over the years,  website design strategy has changed. The “new strategy” gives us the latest technologies and most appealing design elements possible — at a fraction of the costs involved using the “old design strategy”. This post tells you how and why. IT TAKES A VILLAGE It would be nearly impossible for one individual to design, modify, […]
9 years ago

Change Overdue for “SEO”

Back in the late 90’s the idea of mywebmarket.com was beginning to take shape. We started using the term “Search Engine Optimization” (SEO) back then, before it really caught on – even before Google went public. In those days it was all about studying the search ENGINE (its algorithms) and how it indexed and ranked […]
9 years ago

The Limitation of Social Media

Will social content ever be able to compete with well optimized landing pages for search engine position? Not any time soon in our opinion, due to the massive growth and meandering of tweets and posts. This is why well optimized blog posts differ so much from social media. They are easily  index-able (partly due to their permalink structure). […]
9 years ago

“Tallahassee Web Design” – Does it Matter?

For years, web designers in Tallahassee have attempted to dominate the search for “Tallahassee Web Design”. We all want the top SERP (search engine results page) for this search, in order to attract local business. But do people who search for “web design” really need web design? We tend to search the web today based […]
10 years ago

A Value System – Truth Sells, Honesty Pays

Over my many years of sales and sales management, I’ve noted a fairly common widespread trend. People tend to “get into sales” with a preconceived notion that it’s not an honorable job – they believe that the prime objective is “making lots of money, which is probably going to require deceptive tactics – all salespeople […]
10 years ago

Inbound Marketing – 4 Keys To Success

I recently read an article that questioned the validity of Inbound marketing based on the financials of a company that is probably considered the “poster child” of inbound. Without getting into that discussion at all, let me just say that the validity of inbound marketing success rests upon one of the most solid foundations of […]
10 years ago

SEM: The Challenge of Technical Keywords

In our increasingly complex and technical world, we take for granted many new technologies and related terms that didn’t exist 10 years ago. Because searchers on the web have varying degrees of familiarity with these terms, their ability to find what they are looking for varies as well. To say that technical keywords present a […]
10 years ago

Redefining Your Keyword Strategy

As businesses mature they tend to spend a lot of time refining their keyword strategy. This approach includes looking at existing keywords and measuring their performance in various ways. Inspecting and managing keyword performance is important, but in our ever-changing world, defining (or re-defining) your keyword mix can be equally important. In fact, this may […]
10 years ago