Archives of Sales

Your UVP from a Competitive Viewpoint

What is your Unique Value Proposition? Why should your business have one? How can you develop your UVP? These are basic questions that every successful business should be able to answer. But beyond the basics, what is the best way to review, refine and market your UVP over time and through change? How Do You […]
8 years ago

Tallahassee Search Engine Marketing Success

Anatomy of a Successful Tallahassee Search Engine Marketing Campaign Let’s look at some metrics from one of our top Tallahassee Search Engine Marketing (SEM) clients. Their success illustrates what one can expect in a well designed search marketing campaign. First we’ll review their share of mobile vs. desktop search. As with most campaigns today, mobile […]
9 years ago

A Value System – Truth Sells, Honesty Pays

Over my many years of sales and sales management, I’ve noted a fairly common widespread trend. People tend to “get into sales” with a preconceived notion that it’s not an honorable job – they believe that the prime objective is “making lots of money, which is probably going to require deceptive tactics – all salespeople […]
10 years ago