Archives of SEM

Responsive Search Ads – Google Ads

In the never ending quest to interpret the behavior of Google Ads A.I., Google’s Responsive Search Ads are the latest mystery. If you have been following the “recommendations” which the Google Ads algorithm continuously presents, you have been creating a dynamic ad with maybe 15 different headline variables, times 2 or 4 description combinations. The idea […]
4 years ago

Mobile “Voice Search” Dilemma

One of the most exasperating challenges in Google’s paid search marketing platform is the smartphone “search by voice” dilemma. But before I tell you why, perhaps I should explain why it is a dilemma. First of all, voice search technology does not provide spell check for what it “hears” (or thinks it hears) when a […]
4 years ago

Categorization & SEO

Most web presence developers know by now that WordPress is “SEO friendly” by design. But take note – this attribute doesn’t compensate for code heavy page builders that kill site speed and dilute relevance with massive overhead. Assuming you’ve abandoned Visual Composer and similar code-heavy page design Hindenburgs, we can move on to the “SEO […]
5 years ago

Tallahassee SEO

A Tallahassee SEO Company Located in Tallahassee When people search for “Tallahassee SEO” on Google, the top results don’t necessarily reflect Tallahassee based providers.  But companies that focus strictly on SEO (or whose website content is focused strictly on SEO) should  rank higher. At mywebmarket.com, SEO is at the core of what we do, but […]
7 years ago

Why is Search Engine Marketing So Successful?

Well I just HAD to write this blog post, because I felt that some of the top ranked articles for the query “why is search engine marketing so successful?” were clearly missing the mark. The main reason that “search”  (organic or paid) is so successful boils down to two key differentiators: You are reaching prospects […]
8 years ago

Tallahassee Search Engine Marketing Success

Anatomy of a Successful Tallahassee Search Engine Marketing Campaign Let’s look at some metrics from one of our top Tallahassee Search Engine Marketing (SEM) clients. Their success illustrates what one can expect in a well designed search marketing campaign. First we’ll review their share of mobile vs. desktop search. As with most campaigns today, mobile […]
8 years ago

Inbound Marketing – 4 Keys To Success

I recently read an article that questioned the validity of Inbound marketing based on the financials of a company that is probably considered the “poster child” of inbound. Without getting into that discussion at all, let me just say that the validity of inbound marketing success rests upon one of the most solid foundations of […]
10 years ago

SEM: The Challenge of Technical Keywords

In our increasingly complex and technical world, we take for granted many new technologies and related terms that didn’t exist 10 years ago. Because searchers on the web have varying degrees of familiarity with these terms, their ability to find what they are looking for varies as well. To say that technical keywords present a […]
10 years ago