Archives of Social

Not long ago, I wrote about the marketing limitations of Social Media. Today I want to note certain advantages of Social Media. But first, let me tell you what inspired this post. A fellow technology professional that I’ve known for years (and partnered with on occasion) has developed certain niche applications for very specific vertical […]

Some B2B technology and consulting companies are beginning to see the power of social marketing, not as a means to an end (the social networks) but as the end itself (positive customer engagement). They realize that it all began with the power of the “customer testimonial”.  And they understand that when that testimonial went from “static” […]

Do you ever get the feeling that the  majority of available info regarding digital marketing seems geared toward B2C strategy? Despite all the buzz,  not all digital marketing takes place in a B2C or even a generic B2B context. For business to enterprise (B2E) technology marketing, I’d like to share some ideas regarding strategy. And accordingly, we’ll […]

As a marketing professional, my LinkedIn account serves up lots of relevant information about topics of interest to me on LinkedIn Pulse, which is home to lots of well written and informative articles on the subject matter pertinent to my profession. The emails I receive (from HubSpot and others) and the various news feeds served […]