Archives of Web

Responsive Search Ads – Google Ads

In the never ending quest to interpret the behavior of Google Ads A.I., Google’s Responsive Search Ads are the latest mystery. If you have been following the “recommendations” which the Google Ads algorithm continuously presents, you have been creating a dynamic ad with maybe 15 different headline variables, times 2 or 4 description combinations. The idea […]
4 years ago

Website Search Engine Optimization (SEO) – Part II

In Part I of this series, we hinted at a website search engine optimization (SEO) strategy that involved getting website owners or employees into the business of digital marketing. That may seem like a good way for a digital marketer to plan for retirement. But believe me, there are more technical roles for the digital marketer […]
6 years ago

The Power of an Integrated Web Presence – Part II

Optimization = Integrated Web Presence What is an Integrated Web Presence and why is it important? That’s a question we’ll attempt to answer in the next series of posts. But first, we’ll take a step back and look at how the answer came about. Our approach to organic search has been evolving over the past […]
7 years ago

Tallahassee SEO

A Tallahassee SEO Company Located in Tallahassee When people search for “Tallahassee SEO” on Google, the top results don’t necessarily reflect Tallahassee based providers.  But companies that focus strictly on SEO (or whose website content is focused strictly on SEO) should  rank higher. At mywebmarket.com, SEO is at the core of what we do, but […]
8 years ago

Display Network Advertising

I often talk about, and write about Search Network Marketing. Today I want to give a little time to Display Network Marketing. Let’s start with the key difference between the two. The Search Network is mostly a TEXT based format. You enter a query into a search engine and receive textual links to websites which […]
8 years ago

Why is Search Engine Marketing So Successful?

Well I just HAD to write this blog post, because I felt that some of the top ranked articles for the query “why is search engine marketing so successful?” were clearly missing the mark. The main reason that “search”  (organic or paid) is so successful boils down to two key differentiators: You are reaching prospects […]
8 years ago

Web Applications

In days of old, a website was a website. In other words, an online brochure with a contact form. That contact form was probably the most technical web application deployed, since it easily enabled a website visitor to contact the website owner. Today, I’m not sure “website” is an accurate or descriptive term for what […]
9 years ago

Understanding Today’s Modular Website Design Strategy

Over the years,  website design strategy has changed. The “new strategy” gives us the latest technologies and most appealing design elements possible — at a fraction of the costs involved using the “old design strategy”. This post tells you how and why. IT TAKES A VILLAGE It would be nearly impossible for one individual to design, modify, […]
9 years ago

“Tallahassee Web Design” – Does it Matter?

For years, web designers in Tallahassee have attempted to dominate the search for “Tallahassee Web Design”. We all want the top SERP (search engine results page) for this search, in order to attract local business. But do people who search for “web design” really need web design? We tend to search the web today based […]
10 years ago

SEM: The Challenge of Technical Keywords

In our increasingly complex and technical world, we take for granted many new technologies and related terms that didn’t exist 10 years ago. Because searchers on the web have varying degrees of familiarity with these terms, their ability to find what they are looking for varies as well. To say that technical keywords present a […]
10 years ago
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