We now live in an age of information technology consolidation centered in Palo Alto and the Silicon Valley. As technology confronts society, culture, politics and economics, it is clear that a new framework is needed which combines all 5 elements.
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Topical information on web design, search demand marketing and related items ...
Display Network Advertising
I often talk about, and write about Search Network Marketing. Today I want to give a little time to Display Network Marketing. Let’s start with the key difference between the two. The Search Network is mostly a TEXT based format. You enter a query into a search engine and receive textual links to websites which […]
7 years ago
Why is Search Engine Marketing So Successful?
Well I just HAD to write this blog post, because I felt that some of the top ranked articles for the query “why is search engine marketing so successful?” were clearly missing the mark. The main reason that “search” (organic or paid) is so successful boils down to two key differentiators: You are reaching prospects […]
8 years ago
Your UVP from a Competitive Viewpoint
What is your Unique Value Proposition? Why should your business have one? How can you develop your UVP? These are basic questions that every successful business should be able to answer. But beyond the basics, what is the best way to review, refine and market your UVP over time and through change? How Do You […]
8 years ago
Latest Thoughts
When we think about marketing or advertising, we are ultimately engaged in the communication of compelling information. When information is freely available, decisions are rational. When information is controlled, decisions are biased. Think freely, express wisely.