All posts of Wil Martindale

Responsive Search Ads – Google Ads

In the never ending quest to interpret the behavior of Google Ads A.I., Google’s Responsive Search Ads are the latest mystery. If you have been following the “recommendations” which the Google Ads algorithm continuously presents, you have been creating a dynamic ad with maybe 15 different headline variables, times 2 or 4 description combinations. The idea […]
4 years ago

Mobile “Voice Search” Dilemma

One of the most exasperating challenges in Google’s paid search marketing platform is the smartphone “search by voice” dilemma. But before I tell you why, perhaps I should explain why it is a dilemma. First of all, voice search technology does not provide spell check for what it “hears” (or thinks it hears) when a […]
4 years ago

Categorization & SEO

Most web presence developers know by now that WordPress is “SEO friendly” by design. But take note – this attribute doesn’t compensate for code heavy page builders that kill site speed and dilute relevance with massive overhead. Assuming you’ve abandoned Visual Composer and similar code-heavy page design Hindenburgs, we can move on to the “SEO […]
5 years ago

Website Search Engine Optimization (SEO) – Part II

In Part I of this series, we hinted at a website search engine optimization (SEO) strategy that involved getting website owners or employees into the business of digital marketing. That may seem like a good way for a digital marketer to plan for retirement. But believe me, there are more technical roles for the digital marketer […]
6 years ago

The Power of an Integrated Web Presence – Part II

Optimization = Integrated Web Presence What is an Integrated Web Presence and why is it important? That’s a question we’ll attempt to answer in the next series of posts. But first, we’ll take a step back and look at how the answer came about. Our approach to organic search has been evolving over the past […]
7 years ago

Tallahassee SEO

A Tallahassee SEO Company Located in Tallahassee When people search for “Tallahassee SEO” on Google, the top results don’t necessarily reflect Tallahassee based providers.  But companies that focus strictly on SEO (or whose website content is focused strictly on SEO) should  rank higher. At mywebmarket.com, SEO is at the core of what we do, but […]
8 years ago

Display Network Advertising

I often talk about, and write about Search Network Marketing. Today I want to give a little time to Display Network Marketing. Let’s start with the key difference between the two. The Search Network is mostly a TEXT based format. You enter a query into a search engine and receive textual links to websites which […]
8 years ago

Why is Search Engine Marketing So Successful?

Well I just HAD to write this blog post, because I felt that some of the top ranked articles for the query “why is search engine marketing so successful?” were clearly missing the mark. The main reason that “search”  (organic or paid) is so successful boils down to two key differentiators: You are reaching prospects […]
8 years ago

Your UVP from a Competitive Viewpoint

What is your Unique Value Proposition? Why should your business have one? How can you develop your UVP? These are basic questions that every successful business should be able to answer. But beyond the basics, what is the best way to review, refine and market your UVP over time and through change? How Do You […]
8 years ago

Tallahassee Search Engine Marketing Success

Anatomy of a Successful Tallahassee Search Engine Marketing Campaign Let’s look at some metrics from one of our top Tallahassee Search Engine Marketing (SEM) clients. Their success illustrates what one can expect in a well designed search marketing campaign. First we’ll review their share of mobile vs. desktop search. As with most campaigns today, mobile […]
9 years ago