All posts of Wil Martindale

Social Marketing: The Customer Success Program

Some B2B technology and consulting companies are beginning to see the power of social marketing, not as a means to an end (the social networks) but as the end itself (positive customer engagement). They realize that it all began with the power of the “customer testimonial”.  And they understand that when that testimonial went from “static” […]
10 years ago

B2E Tech-marketing: 4 ways B2C Buzz Can Cloud Your B2E Strategy

Do you ever get the feeling that the  majority of available info regarding digital marketing seems geared toward B2C strategy? Despite all the buzz,  not all digital marketing takes place in a B2C or even a generic B2B context. For business to enterprise (B2E) technology marketing, I’d like to share some ideas regarding strategy. And accordingly, we’ll […]
10 years ago

Can Relevance Become “The Box”?

As a marketing professional, my LinkedIn account serves up lots of relevant information about topics of interest to me on LinkedIn Pulse, which is home to lots of well written and informative articles on the subject matter pertinent to my profession. The emails I receive (from HubSpot and others) and the various news feeds served […]
11 years ago

Social Selling to the Next Level

As a sales and marketing professional for over 2 decades now, I’ve seen technology change the dynamics of selling over the years (as many of us have) and am constantly refining strategy. And I think that companies may fall into several camps when it comes to positioning their sales teams to take advantage of certain […]
11 years ago

Projectional Marketing – Verticalizing from the Inside Out

There’s no shortage of articles on the web about how to approach vertical marketing in a generic sense. But most of these approach strategy from a standpoint of a “new to market” B2C business model. It can be an effective “miss” to employ a generic vertical marketing strategy in certain circumstances, especially in the  area of […]
11 years ago