We now live in an age of information technology consolidation centered in Palo Alto and the Silicon Valley. As technology confronts society, culture, politics and economics, it is clear that a new framework is needed which combines all 5 elements.
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Responsive Search Ads – Google Ads
In the never ending quest to interpret the behavior of Google Ads A.I., Google’s Responsive Search Ads are the latest mystery. If you have been following the “recommendations” which the Google Ads algorithm continuously presents, you have been creating a dynamic ad with maybe 15 different headline variables, times 2 or 4 description combinations. The idea […]
4 years ago
Mobile “Voice Search” Dilemma
One of the most exasperating challenges in Google’s paid search marketing platform is the smartphone “search by voice” dilemma. But before I tell you why, perhaps I should explain why it is a dilemma. First of all, voice search technology does not provide spell check for what it “hears” (or thinks it hears) when a […]
4 years ago
Categorization & SEO
Most web presence developers know by now that WordPress is “SEO friendly” by design. But take note – this attribute doesn’t compensate for code heavy page builders that kill site speed and dilute relevance with massive overhead. Assuming you’ve abandoned Visual Composer and similar code-heavy page design Hindenburgs, we can move on to the “SEO […]
5 years ago
Latest Thoughts
When we think about marketing or advertising, we are ultimately engaged in the communication of compelling information. When information is freely available, decisions are rational. When information is controlled, decisions are biased. Think freely, express wisely.